Marketing to the unconscious mind

Weather we know it or not, it’s our unconscious mind that corporations, companies and marketing firms are targeting, not our conscious mind. Researchers, scientists and analyst understand the power and influence of the unconscious mind on the unsuspecting and passive consumer. If our spirit is not at the forefront, we are susceptible to the wiles of our unconscious beliefs and behaviors. I ran across the article below, during my research:

Marketing to the unconscious mind
by Aninda Roy at 01:43AM (CST) on February 27, 2005 Permanent Link
USNews.com: Your unconscious is making your everyday decisions (2/28/05)According to cognitive neuroscientists, w e are conscious of only about 5 percent of our cognitive activity, so most of our decisions, actions, emotions, and behavior depends on the 95 percent of brain activity that goes beyond our conscious awareness.
U.S. Patent No. 5,436,830, also known as the Zaltman Metaphor Elicitation Technique is "a technique for eliciting interconnected constructs that influence thought and behavior." From Hallmark cards to Broadway plays, from Nestle's Crunch bars to the design for the new Children's Hospital of Pittsburgh, ZMET has been used to figure out how to craft a message so that consumers will respond with the important 95 percent of their brains that motivates many of their choices. How? Through accessing the deep metaphors that people, even without knowing it, associate with a particular product or feeling or place.
Language is limited, Zaltman says, "and it can't be confused with the thought itself." Images, however, move a bit closer to capturing fragments of the rich and contradictory areas of unconscious feelings. Participants in his studies cut out pictures that represent their thoughts and feelings about a particular subject, even if they can't explain why.
He discovered that when people do this, they often discover "a core, a deep metaphor simultaneously embedded in a unique setting." They are drawn to seasonal or heroic myths, for example, or images like blood and fire and mother. They are also drawn into deep concepts like journey and transformation. His work around the world has convinced him that the menu of these unconscious metaphors is limited and universal, in the manner of human emotions like hope and grief (http://www.improvize.com/blog/_archives/2005/2/27/381911.html).


As tempting as it might be to blame, condemn and characterize the companies and corporations as the “villain”, we as Christians and everyday citizens are held accountable once the eyes of our understanding are opened. The bible says “My people parish for lack of knowledge (Hosea 4:6). Now through the guidance of the Holy Spirit and tools like the internet, we are made of aware and are not to remain ignorant of the enemies devices (2 Corinthians 2:11).
Using the Word of God, Renew your Mind Daily CD’s will assist people around the world in pulling down the strong holds that have been holding them back and keeping them in bondage for years.

"The weapons of our warfare are not carnal, but mighty through God to the pulling down of strongholds; casting down arguments, and every high thing that exalts itself against the knowledge of God, bringing every thought into captivity to the obedience of Christ."2 Corinthians 10:4- 5